Asahi Group Holdings (hereinafter, Asahi), the producer of Japan’s best-selling beer, suffered a cyberattack that disrupted operations at multiple production sites. The incident affected order intake and delivery processes, which had to be suspended. The call center and customer support are also temporarily unavailable.
Asahi is one of Japan’s largest brewers, controlling approximately one-third of the country’s domestic market. The company employs about 30,000 people, and in 2024 Asahi reported annual revenue of nearly US$20 billion.
In the international market, the company has four regional divisions (Japan, Europe, Oceania, and Southeast Asia) and owns well-known brands such as Peroni, Pilsner Urquell, Grolsch, and Fuller’s.
The Asahi headquarters in Japan reports that the hacker attack affected only the company’s operations in Japan. Specifically, ordering and delivery operations are down, as is the company’s call center. According to Reuters, all 30 of the company’s plants in Japan were also forced to temporarily suspend operations.
At present, the investigation of the incident is still ongoing, and there is currently no evidence that personal information or customer data may have fallen into the hands of third parties. The company is working to resume normal operations; however, the timeframe for eliminating the consequences of the attack has not yet been disclosed.
So far, no ransomware group has claimed responsibility for this attack.